If you haven’t seen the Unhappy Hipster then you’re missing out. Take a look at the site. I promise you won’t be let down. We’ll I don’t really promise, but its worth a look.
This is probably one of the best examples of how companies that “get it” are able to create a successful business. It starts at the top, with a vision, and it trickles down. Steve Jobs got it. He got it with Apple. He got it with NeXT. He got it with Pixar.
I hope you find inspiration in his straight forward simple message.